Predator Energy Drink, a brand by Monster, empowers individuals with bold energy and focus. ASIT partnered with 8 cricket-themed comedy creators, providing merchandise like t-shirts, caps, and cans to showcase the drink's high-performance benefits.
The campaign aimed to promote Predator as the ultimate energy booster for high-performance activities, leveraging creators with a cricket background to highlight the energy and focus it provides.
ASIT collaborated with 8 creators who produced 8 cricket-themed reels using Predator merchandise. The campaign achieved 200,000 views and 50,000 engagements, effectively reaching the target audience.
The campaign demonstrated Predator’s ability to fuel greatness and dominate challenges, positioning it as the go-to energy drink for enhancing performance and achieving goals.
